Red bull Pit Stop

Brand Event and Campaign Concept, 2025

The Red Bull Pit Stop consists of a go-kart track and a Red Bull bar. Similar to Red Bull’s music festival bars, the pit stop will be located near racing events such as the Indy 500, Daytona 500, or F1. The winner of each Go-kart race will have the opportunity to spin a prize wheel to bring home Red Bull Pit Stop branded merchandise. The goal of this campaign is to display the variety of flavors that Red Bull offers, while at the same time giving customers a fun and interactive experience.