Target Halloween Campaign & Brand Extenstion

Mock Advertising Campaign, 2025

The goal of this campaign is to present our products in a playful way by using common Halloween themed language. The visuals will be minimal and to the point, reinforcing the idea of “Halloween for adults” while also delivering the key message of affordable luxury.

Similar to Publix’s brand extension, “Publix Liquors,” which is a separate brick and mortar store still connected to the Publix brand realm, there is an opportunity for Target to expand into this market due to their lack of liquor selections at their current stores. A new “Target Liquors” store is a way for target to sell liquor separate from their already established grocery stores.